![]() ![]() Use the same from: email address for each campaign.You can help avoid your message being flagged as spam by asking your subscribers to add your email address to their Contacts.There’s nothing wrong with this, but it requires you to craft your subject line and content in such a way that recipients are convinced the email message is legitimate rather than a spam or phishing attempt. If Boise State’s Gmail service detects the from: email domain is different from your mail server domain (e.g., the address is from but the mail server is MailChimp Mailer), it may warn recipients of the domain mismatch.For example: “OIT Communications Using MailChimp Mailer – **CIDfc564be55a79130b11e4**” This results in the email from: address domain being different than the actual mail server domain. When you use third-party email campaign systems, these systems may send your email through their own mail servers. ![]() This match is particularly important when using mass email systems like Constant Contact, MailChimp, or other similar services.You can achieve this by sending your email through Gmail instead of a third-party service. For best deliverability, the email from: email address and mail server domains should match.Your Email Address and Mail Server Domain Your email campaigns may land in spam folders for several reasons, including the from: email address, the subject line, your audience response, and even your message content. Your email newsletter or campaign should provide personally relevant and timely information to your audience, and link back to your website. However, research also shows that effective email newsletters contain no more than 20-30 lines of text. Websites are functional spaces where we go to get things done or to find specific details. This article, “ Email Newsletters Pick Up Where Websites Leave Off,” describes how people generally have a stronger emotional response to an email than with a website. Email Newsletters and Your Websiteįirst, recognize that email should be a part of your overall communications and operations strategy, and your website should support and enhance the information in your email campaign. This is usually due to the use of third-party email campaign applications or services.įollowing are tips on how to send effective bulk email campaigns that inspire engagement and reduce the chances of emails ending up in spam folders. Bulk (or “mass”) email at Boise State is governed by Policies 2280 (Student E-mail Communications) and 8100 (Institutional Messaging).īoise State’s email spam filters may warn recipients about certain bulk email messages, or even deliver the messages directly to spam folders.
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